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swedish makeup brands

All Beauty Work

Another type of vixen

Another type of vixen

Ni vet hur man kallar tjejer som är med i videos för vixens, Well jag har märkt att jag gillar att vara en vixen. Men en annan slags sådan än det man direkt tänker på när men hör ordet i sig. En skönhet och mode vixen helt enkelt!

Det här året har jag fått göra så många roliga ”vixen jobb”. Typ som detta med Lyko och Färg där jag skulle filma en tutorial med min favorit look ”everyday glam”. Ni kan se klippet här.

Jag har även gjort en snutt för Idun minerals i år tillsammans med Mimmi. Samt nu senast en grej för Åhléns med Frida Selkirk som jag tyvärr inte kan berätta mer om ännu. Hoppas definitivt på fler liknande uppdrag!

Juste, vill ni shoppa loss hos Färg makeup så ger min kod för alltid 15% på ert köp. Den fina paletten man ser mig hålla i är en måste produkt i allmänhet men också min absoluta favorit ur Färgs sortiment. Heter Everyday palette och finns i två varianter, för nu… Och vad menar jag med det? Får ni se efter årsskiftet!

Beauty Private

Emergency face care routine

My face has been totally in pain these last couple of weeks due to much stress and unhealthy living. So I had to do a hardcore emergency 3 day treatment plan as I got few modeling jobs coming up soon and I can’t have bad skin for that!

Day 1:

Morning: Acasia start me up sheet mask, Idun minerals serum & day cream

Mid day: Noxi doxi detox cleanser, serum & blur & care pollution blocker, Rosenserien rosewater mist.

Evening: L’Oréal sugar scrubs (I’ve written about these before here), Kiss NY Pro face mask, Acasia 24hr repair cream

Night: Idun minerals cleansing face & eye lotion and M Picaut hydra lagoon overnight mask

Day 2:

Morning & midday: Pretty much the same apart from me skipping the morning section as the overnight mask keeps my skin in balance a little longer throughout the day, however I did apply some eye cream from Idun minerals.

Evening & night: I also did all steps earlier that the first day and changed the L’Oréal scrubs to the Rosenserien bodypeeling.

For night time I also used the clean cleanser & recovery mask from Acasia an hour or so before applying my face mask.

Day 3:

Morning: Acasia start me up sheet mask, Noxi doxi revolution eye gel, Idun minerals eye cream, serum & day cream and Rosenserien rosewater.

Midday: Bulldog face wash, moisturizer & age defense on my face parts that refuses to understand that “black don’t crack” (don’t tell bae I stole some of his products!).

Night: Noxi doxi detox cleanser, Monty’s glow afrimagic peeling mask. Idun minerals serum, eye cream and night cream.Image borrowed from Idun minerals

Image borrowed from Idun minerals

I can now brag about my flawless skin again, and the lessons learned are never to stress so much that my skin is effected because that’s when it all begins to crumble inside as our body is a direct mirror to how we feel inside. In this below photo I’m only using a tinted day cream from Idun minerals, concealer from Kiss NY Pro, brow pencil from Depend cosmetics and Idun minerals perfect brows brow gel, yet I look like I’ve spent hours in front of the mirror with far more products in my face than I have!

Beauty Daily Fashion Private Work

Heal your hearts sisters of mine

So is all hope lost?! Was the original name of the last post of this two post serie I did a while back. The first post, found by clicking here, was originally named “no you may not downgrade me!”. These where posted in March 2017, had to go in and cross check. Do let me know what you think of them, should I do more post like these two?! What was good or bad?! And thank you all for the sweet messages I’ve received over the past two posts of mine!

So what would they tell their younger selves if they had a chance?!

“I would tell myself at ages 5, 15 and 20 that I am fabulous the way I am” xxx

“Embrace your curves, fuck everyone who thinks you are fat.” Pandora Roa Brynildsen

“Girl you is popppiiin, dat melanin is poppin don’t worry. You got this!” Aeini Kutenbe

Viola is wearing a skirt from L’IMPERATRICE & L’HOMME (my brand).

So how do we change this ludicrous ideas of ourselves?!

1. Be your sister keeper, even when it doesn’t favor you! We must support our own in all ways, shapes and formats we can. White feminists must also acknowledge that even though the “enemy” is the same our struggles differs in ways crucial for them to voice out and not be offended by!

2. Be more critical of which (media) outlets you get your daily narrative from. “Now when I can choose my own media intake it really helps me.” /xxx

3. Choose your battles better/wiser and remember that just because you “woke af” everybody ain’t and there’s no shame in that either. “Bash the society that makes you believe that white is beautiful and not the person who can’t help they’ve been white washed.” /xxx

A perfect way to end this mini series about self love as a colored woman on women’s day is, according to me, by sharing this editorial that we made somewhat spontaneously a few weeks ago. My ego said I should practice what I preach and ask these magical ladies to join me and looking back at it I’m sure it was the perfect thing to do. We all represent different things yet we are the same. We are strong beautiful colored women who has overcome and shall keep overcoming anything in our way of loving, accepting and truly being ourselves!

Sue is waering ISA fashion

Viola is wearing ISA Fashion & turban from GamPlus clothing

Quotes to reflect upon!

“I don’t need to conform to any standard of beauty, I would rather stress the fact that loving yourself in and out is key for standing tall.” Sue Chintu

“Typical white girl; blonde with straight hair and blue or green eyes.” /xxx

“My definition of beauty never settles it occurs in different places and in all people” Aeini Kutenbe

“Other people’s recognition is not relevant.” Bethlehem Isaak

The photos in this post is taken by Amun-Re photography and was styled by me.

/Aysha Jones

Beauty Daily Fashion Private Work

From the archive

Please also notice my first attempt to wear makeup with way too ashy foundation….

Growing up as a colored nappy chubby girl in a small Swedish town in the early eighties was everything but fun or easy. All I remember is struggle. Identity struggle. Skin tone struggle. Nappy hair struggle. Chubby girl struggle. Prejudice struggle. Every damn day there was a struggle.

I dont remember who the two other ones are but the skinny black girl is my big sister!

Always in my braids…

All I remember is fighting for my right to exist, in so many different ways . My fight started when I was in kindergarten because it was by that time I realized I was black. A black child living in a white country.

Sad thing is, I’m still struggling. But I’ve ended the war against myself and I came out a winner in all possible ways because I learned to love myself, see myself to be enough as I am and most importantly be my damn self!

Since I’ve grown older and got kids of my own I’ve started reflecting upon how one teaches (children) self love or even explain it to a child or young adult. I started observing colored women around me, how they behave when in company of other colored women and when with non colored women. I noticed that the behavior has changed over the years and decided to ask a few what they think about self love, being a black woman and how their views has changed over the years. That is if it has changed at all…

/Aysha Jones

This is a repost from an old post of mine, posted 1-2years ago. I just found the draft for it in my old laptop. However the last three photos are new and taken by Katriina Mäkinen. The photo of grown up me in a afro next to young me is taken by Baraka Bahati.

Daily Private Work

Stepping down

My kids & health is my wealth!

Not too long ago I couldn’t get up from bed, my body was too heavy for me to lift. My mind was all ready up and fixing things on my very long and ambitious to do list, but my body was still in bed. And I didn’t know why but there I was, unable to get up. And I started crying because this felt so scary and I was all alone in the house. I only told few very close friends about this but brushed it off and kept going. Until when I a few weeks ago first fainted then came back to consciousness only to pass out again and this time for several hours. Everyone was home that day, but since no know knows how I and my body really feels they thought I was just tired and decided to take a nap in that ackward position. This is when I understood things has to change, not later not tomorrow now!

So recently I sold my rights to several of my brands, including Melanin boxes which needed more time and energy than I currently have. At first I was very sad about it but now once done it feels so good! It was definitely the right thing to do right now as I’m way too exhausted to keep it up and push it further to where I (& many others with me) think it could be.

I never created the brand for my own gains rather it was because I saw a need for it and felt it was my obligation to start it. But I must also keep my obligations to myself and that means focusing on my health which is currently not so well.

I’ll tell you more about my health in another post as I know many will be worried after reading this, but don’t be. I’m finally actually taking care of myself and putting me first, unapologetically and selfishly! Right now I have to order a subscription to Melanin boxes and I think you should too! Click here to shop and please keep supporting Melanin boxes, it’s a much needed and important product. It’s groundbreaking in it’s field and holds high quality!

Boxes ready to be sent to an event I sponsored!

To Therese who’s the new owner of Melanin boxes I say good luck and I’m cheering for you! I’m beyond happy that YOU became it’s new owner and have full confidence in you running it. And to Joi who helped me so much in the beginning, I owe you major and thank you for inspiring me to pick up photography!!!


What is all that success and wealth if you’re not alive to enjoy it with your loved ones?!



So we had a mask night and tried some of the many masks I’ve gotten but haven’t really managed to try.

Omg it’s so cold & I look like Jim Carey!

I’ve been under a lot of stress emotionally and physically lately and I can tell my body is so unbalanced right now I need a compass to get right! Do let me know if you have any good tips on how to unwind and stop stressing about things.

We tried two masks from two different brands but kind of felt the same results; moisturized & smooth like an operator!

Kocostar slice sheet masks

Comes in various flavors such as cucumber, watermelon, lemon and so on. The scent is as the name reveals and so yummy one forgets it’s a face mask and not a real eatable! It’s not like the regular sheet masks that covers your entire face rather it’s tiny circles that you place here and there as in wherever you feel needed. You do need to tap the sheets a bit for them to stick and if you’re a person with hairy face it won’t stick so no need trying.

The Kocostar masks are said to give your face a natural glow, rehydration and softer surface and Ous used the watermelon flavored one.

Kiss NY Pro does have a few masks to choose from such as the ones I used (Hydrogel face mask, charcoal powder) or their broad range of face sheets and hydrogel face masks. As most mask theirs also come in various flavors as mentioned above where each flavor has it’s own perks and focus areas. One that I really want to try is the African black soap mask!

The hydrogel mask I used is said to have a pore minimizing & purifying effect for your pretty face!

It’s a water based gel mask with essential oils and natural extracts. Dermatologically tested, without parabens or artificial colorants.

Both masks at supposed to be applied on a clean dry skin for approximately 15-30 minutes but can be used as a overnight mask as well.

My favorite amongst the two types is the full face masks as I don’t like sticky things and applying the slice sheets seems a bit trickier than the face mask which only consists of two pieces whilst the slice sheets has twelve smaller pieces. It also feels like the face masks gets all of your face however the slice sheets allows you to only “mask where you need it” and is preferable if you want to double mask (use different type of masks for individual trouble areas).

Well. To buy the masks please click here for masks from Kiss NY Pro or click here for masks from Kocostar. If you do buy any and tries them, please let me know what you think by sending me a dm on Instagram. You’ll find me there as iamayshajones.

Stay maskalicious everyone!



The only scrub I want!

Products featured was given to me in PR

So a while back I got to try the L’Oréal news in skincare, makeup & haircare. So far I’ve gotten to try only the skincare products and they are lit.

The new face scrubs, or as L’Oréal calls them “smooth sugars scrubs”, comes in three types and each one has it’s own little magic touch. All jars are at 50ml and retails at around 100-130SEK.

Clearing scrub (green)

Is said to be reducing blackheads and purification of your skin. The whole thing makes me think of kiwi and I had to remind myself to not go and make a smoothie with it! It has a very fresh and soft scent to it and is kind of like summer drinks with friends, I love it.

Glow scrub (brownish)

So everyone knows I’m a glow junkie right?! Like anything that glows or makes me glow I want. Therefore I’m also very critical when it comes to products of “glowing kinds” and had such high hopes for this one (tried it last). I wasn’t let down! The glow scrub is set to “polish & boost radiance” in ones face and it sure does. For me who goes extra on glow I’d like a little bit more glow thou, I felt it polished more than it gave a glow. Don’t get me wrong the glow is there, I’m just extra everything right now!

The scent has a reminder of candy, kind of like the coca-cola treats from Candy people Sweden. Love those!

Ok so the last one is my favorite, and probably the one I would buy most of. However I think a combination of all three is optimal for a great skin, if scrubs is your cup of tea that is.

Caring scrub (chocolate)

As the combined name for these three magic jars are “smooth sugars” I think the Caring scrub is most close to the name. It left my skin smooth as a baby’s tush and kept it from being dry and boring. No one has time to crack up! It’s said to soften and soothe dryness which I think it did perfectly. Overall this one is my favorite and I kept telling everyone at home to touch my face which is a big no no otherwise!

I had everyone in the family try them (L’Oréal feel free to send new ones because mines are almost done *crying*), and they also liked them. Even the “who has time for skincare” men (who nowadays has lots of time for it #Iwin) and my tiny kids. It was a cute little family spa night at home for such a good price too!

/Aysha Jones

PS. My photographical skills are improving right, I took all photos!

Beauty Work

Is retouch always a bad thing?!

This post will only be in English, feel free to email me for Swedish translation.

Well if you ask me I’d say no. But it’s definitely something that should be avoided if the usage of it is to dramatically change a persons looks to fit a norm or ideal that’s consider illusional and harmful to young people’s minds. Why do I say young people?! Because I think that after all they are the minds that are easily effected by society’s often sickening ways of portraying humans, may I say mainly women… Young minds are easily effected by what they see and hear in modern day media and regardless of everyone’s own responsibility to understand that things aren’t always as it may seem in campaign, videos etc it’s still very important for all fashion and beauty brands to consider who might see their productions and how it will effect them.

I just recently did a campaign shoot for a Swedish makeup brand whom has taken this ordeal to heart and gone all in with the responsibility at hand. Being one of Sweden’s most forward thinking brands when it comes to understanding the value of their customers Färg collection has really made me proud for the last couple of years.

Or actually I’d like to go back as far as to those days when I founded The Gambia fashion week and Birgitta Lagerholm (owner of Färg collection & Makeupstudion) helped sponsoring the event, knowing she would get absolutely nothing for it as that was years before they had a broad range of shades to their products. However those products still worked then and they work even better now when the brand has created a color range of foundations, color correctors, blushes and strobing pallets that really suits all. Extra kudos to the Färg team for actually bringing two of Sweden’s (may I say Scandinavia’s!) best muas with a special interest for darker skin tones (I’m low key fan girling, I know!).

I’m super happy that I was chosen to be the face of their new brand profile and all the investments they have done in helping me build my brand. I was actually trained in their school and not only did my time there teach me about makeup but I also learnt a lot about myself from the words of wisdom everyone gave me. I was put in my place when I didn’t take the education seriously but just as much as I was pushed and supported when I finally understood that I could actually and want to become a great makeup artist! So if you’re planning on taking a makeup course, this is the only Swedish school you should attend. For the products all I can say is I use them everyday and I’m very happy with the results. Their buffing brush is life itself and I think I got five or so of it!

Thank you Färg, for awesome products, great visions, real inclusion and for letting me be apart of this team. I’ll be stopping by soon to see my board, be ready with the tissues haha!


Beautifully Daisy…

Scroll down for english.

Wow, vilken helg! Har tagit dagen till att bara processera alla intryck, nya ansikten och all matnyttig information jag fick under helgen. Som också var helt magisk och utan dess like. Jag lunchade med Kicki för ett tag sedan och hon sa det att jag har inget att oroa mig för och ett Daisy event är inte som andra. Oh my vad rätt hon hade! Allt var väl genomtänkt, allt ifrån första sekund då man i fredags efter lunch klev in i Tändstickspalatset tills då vi avrundade lördagskvällen med drinkar på Strandvägen 7A.

”Ok, så vad hände, vem är Kicki och vad är ett Daisy event?”, undrar kanske du nu. Kicki Norman som tidigare jobbat inom redaktionella sammanhang startade Daisy beauty magazine som nu är Sveriges ledande skönhetsmagasin. Hon tillsammans med sitt team (bland annat fantastiska Sam, som jag med mina egna fördomar självklart trodde var en kvinna (sorry!) fram tills i fredags) arrangerar lite olika skönhetsevent där Daisy beauty expo kanske är det mest unika av dom. Under en två dagars fullmaxad tillställning får människor inom branschen först gå på föreläsningar om skönhet (produkter, varumärken och ren fakta presenteras) utav noga utvalda föreläsare. Sista dagen spenderas som en stor mässa (vill dock inte gärna kalla det för mässa för mässor är SÅ tråkiga och detta var allt annat än tråkigt!) med sjukt ambitiösa montrar utav ledande svenska och internationella skönhetsmärken men även uppkommande och några helt nya varumärken deltog!

Helt klart ett utav de bästa arrangemang jag deltagit i och jag hoppas få samt kunna gå på nästa, och nästa och nästa….

Mitt råd till alla som jag själv är newbies på nästa expo; gå med i Facebook gruppen och nätverka lite där innan samt ställ alla frågor du har. Bring a suitcase och ta en stund på dig emellan att bli av med alla stora påsar osv, ta bara det du faktiskt tycker om eller genuint vill testa. Varumärkena lägger ner otroligt mycket pengar på att medverka och självklart inser dom marknadsvärdet i det, men om du sedan inte använder en produkt eller ens skriver om det (postar bild på insta osv) så har du inte varit riktigt shysst mot varumärket och på det långa loppet inte heller mot Daisy beauty teamet som kämpar för att få ihop allt. Lägger till att stora influencers som tycker dom är för fina för att fylla i utvärderingsblanketten är sååå lame, det om något är det minsta man kan göra efter allt detta!

Råd till varumärken som inte ännu varit med som utställare är; don’t sleep on the expo! Ställ ut nästa år och planera era produktsläpp (eller i alla fall något) så det matchar med expon, jaga Kicki med team för datum om ni måste. Varför? Jo för att KUNNIGA och helt fantastiska bloggare, journalister och allmänt grymma beauty nördar är på plats och vill höra om just det NI har att berätta om. Bunkra med massor av samples som besökarna kan få med sig och tänk till en extra gång kring hur ni presenterar ert varumärke på plats.

Rådet till de som har varit med, vare sig under årets expo eller innan; fortsätt gå all in kring era montrar, det uppskattas och gör saken sååå mycket roligare. Plus det är större chans att besökarna lägger ut bilder etc från just er monter. Likaså i ert bemötande, precis som vi är ni trötta efter lång dag MEN de som gör bäst avtryck är de som trots trötthet gav allt till alla vad gäller bemötande och energi!

Och så slutligen till er som föreläser; fokusera på att ge ny kunskap (eller pränta in gammal pga vikten i det) och skippa säljet, de flesta som kommer till föreläsningarna är redan sålda på varumärket just pga att ni valts ut att vara där. Eller så har dom kollat upp lite i förväg i alla fall. Men genom att fokusera på fakta och kunskap så ökas intresset för ert varumärke ifall ni kan koppla den faktan på ett ödmjukt och snyggt sätt med era produkter. Trippel checka era presentationer efter ord, begrepp och bilder som kan anses stötande för er föreläsning är ert första möte under expon med oss besökare, har ni redan under föreläsningen tappat oss blir det svårt att fånga upp oss igen.

Ett stort tack till alla er som var med och ordnade detta, alla ifrån Kicki, Sam, alla utställare och alla underbara fina själar som jag småpratade med här och där. Och massa tack till mina pinglor Jasmin & Rebecka, var underbart att få hänga med er.

Wow, what weekend! I have taken the day to just process all the impressions, new faces and all the information I received over the weekend. Which was also absolutely magical and something I’ve never experienced before. I lunched with Kicki a while ago and she said I have nothing to worry abo

ut and that a Daisy event is not like others. Oh my she was so right! Everything was well thought out, from the first second on Friday after lunch when we went into the Tändstickspalatset until we rounded off on Saturday night with drinks on Strandvägen 7A.

”Ok, so what happened, who’s Kicki and what’s a Daisy event?”, might be what you are wondering now. Kicki Norman, former editor, started Daisy Beauty Magazine, now Sweden’s leading beauty magazine. She, together with her team (among other the amazing Sam who I’ll admit to thinking was a woman (sorry!) until when I mrt him on Friday) arranges a little different beauty event where the Daisy beauty expo is perhaps the most unique of them all. During a two-day full-fledged event, people in the industry first attend lectures on beauty (products, brands and facts) of carefully chosen lecturers. The last day is spent as a big fair (I do not want to call it a fair as fairs is so boring and this was anything but boring!) with sightly ambitious exhibitors of leading Swedish and international beauty brands, but also upcoming and some brand new brands took part!


Definitely one of the best events I participated in and I hope to get able to go to the next, and the next and next ….

My advice to everyone who like myself is newbies at the next expo; join with the Facebook group and network a little there before and ask any questions you have. Bring a suitcase and take a while to get rid of all big bags, etc. Just take what you actually like or genuinely want to try. The brands puts a lot of money on participating and of course, they realize the market value in it, but if you do not use a product or even write about it (post image on insta etc) then you have not really been nice to the brand and in the long run it’s not nice towards the Daisy beauty team that works hard to get it all together. Also let me ad to ”the big influencers” that think they are too important to fill in the evaluation form is sooo lame, if anything is the least you can do after all this!

My advice for brands that have not yet taken part as an exhibitor are; do not sleep on the expo! Participate next year and plan your product release (or at least something) so it matc

hes with the expo, chase Kicki and her team for the new date if you have to. Why? Well because proficient and absolutely amazing bloggers, journalists and generally awesome beauty nerds attends and wants to hear about exactly what YOU have to tell them. Stack lots of samples that visitors can get and spend a little extra time on thinking how to present your brand at the expo.


Advice to those who have been exhibiting, whether during the expo of the year or before; keep going all in on your displays, it’s appreciated and makes it soooo much more fun. Plus, there is a greater chance that visitors will post pictures etc from your stand if you do. That also goes for how you greet everyone. I get it, you are tired after a long day but so are we and those that gives their all of good energy are also those one remembers the most!

And finally to you as a lecturer; focus on teaching something new (or nag about something old because it’s importance!) and skip the sales talk. Most people that are there has all ready gotten to trust your brand simply because of you being there. Or maybe they’ve done a little research in advance. But by focusing on facts and knowledge it increase the interests of your brand if you can actually

connect it in a smooth and natural way to your products. Triple check your presentation, words, concepts and images that may be considered offensive will be your first encounter during the expo with us visitors, and if you loose us there it will be very hard to regain our trust and likes for the brand.

A big thank you to all those who contributed to this, everyone from Kicki, Sam, the entire Daisy beauty team, all exhibitors and all the wonderful souls I talked to here and there. And thank you very much to my gems Jasmin & Rebecka, it was wonderful to hang out with you for two whole days!