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En liten morgon rant…

En liten morgon rant…

Måste få ranta lite denna tidiga söndag. Talat med många som säger samma sak nämligen och det stör mig att vi kan kollektivt gå ihop och rätta normativa människors misstag & fel men vi rättar inte våra egna eller backar våra egna.

Ex Emma Hallberg grejen. JÄTTE BRA reagerat & agerat utav folk. Men vrf läggs inte samma krut på att boosta ex en influencer som kunde ha fått de platser, uppdrag etc som Emma ”tog”?!

Hänger ni med hur jag menar?! Kampen måste alltid, enligt mig, vara tvåsidig. Inte bara en kamp där vi rättar de wrongdoings andra gör mot oss. Utan också att vi checkar oss själva och BACKAR oss själva. Lika kollektivt som när vi står upp mot de vi ansett gjort fel måste vi lyfta de som faktiskt gör rätt. Eller?!

Missförstå mig rätt nu. Call them out & all, I mean drag them if you must. Men glöm inte se bjälken i våra egna ögon. Vår bjälke är att vi inte lyfter och supportar varandra enough. Jag är inget undantag i många fall så jo jag kastar sten i glashus. But somebody had to say it so…

Tips på poc influencers vi kan lyfta, mer:

Irene Ekelund, elitidrottare/stylist/mua

Harriet Kyolaba, kreatör & powermum

David ”Mr Davvee” de Fataki, artist & instagrammer

Foto Hugoahero

Foto Johlinaphotography

Kan ge fler tips men nöjer mig här. Vill ni följa & supporta mig finns jag här på min blogg, min insta @iamayshajones & snart mer på YouTube.


Ps. Passar skamlöst på att göra reklam för min mini mässa, Glamation, nästa söndag, 25/11 kl. 10.00-18.00 på Skyddsrummet. Den är för alla och finns massa kul som en kan göra för enbart 75kr. De första 100 gästerna får även en lyxig goodiebag värd ca 3000kr!!!

All Beauty Daily Fashion Interior & design Work

The pressure of press week!

The pressure of press week!

So we just ended a fabulous press week here in Stockholm and I must say it feels rather awkward to run around to different showrooms and brands events because it’s something I did a lot of starting up like 14 years ago and left because of the way people handled their happenings. Meaning the lack of diversity. No sugarcoating!

Not much has changed but it’s gotten a little bit better. There are still some who refuses to see the major wins in targeting a broad range of people. However there’s those who thrive to the occasion both in invited guests and execution of their press days. These are this seasons favorite press events.

Red & Square

The firm handles brands like Diechmann, Espirit, Naim Josefi and more. They’re always attending to each guest themselves, mingling and encouraging one to feel at home with a glass of bubbles and delicious snacks. No wonder why everyone gets stuck there longer than intend. I also love how they don’t crowd the showroom with brands and products which allows you to really take in each brands news and ask about them without stress!

My favorite items from their press day:

Let’s face it

Most of my favorite products are from brands they represent such as Idun, Real technique, Eco tools, Wet n Wild etc. Their newest brand is the Wild nutrition from UK which offers a food based nutrition pills with a little extra focus on the female needs. I’ll write more about them as soon as I’ve tried the products because they seemed very interesting and like something I need!

Here’s a few shots from the Wild nutrition luncheon. I’ve all ready posted, twice, about the Idun news. Hope you read those if not do so now.


A Swedish brand I actually grew up with but stopped using later on out of reasons I can’t remember. They hosted their press day at the luxurious hotel Diplomat in central Stockholm and you know I love myself a good hotel suite party & Isadora did not hold back on the glam factor! Everything was perfectly planned and executed with the awesome makeup artist Martin himself offering full glam face beats & presenting the news.

Last but not least I loved the press breakfast at Juno PR for Swedish CCS.

Juno PR has mastered the art of hosting a fabulous breakfast event and even though I do love my sleep I don’t feel salty when they ask me to get up and be active early morning. Everything is always flawlessly matched with the setting, table decor and of course the presentations! I love the fact that they always manage to snatch the young and modern PR reps to their teams and they have an eye for how to make awkward bloggers like myself feel comfortable.

CCS is Sweden’s and UK’s leading brand for foot care products and their launch came jam packed with knowledge (love it!) and products to try. I’m trying them out after the Glamation gala and off course I’ll share my two cents here later on.

I’m exhausted from being so social everyday for a week and been sleeping it off most of the days this week. Hopefully after the weekend’s shenanigans I can get back to basics and start trying some products. Hang with me on Instagram if you miss me, I pony regularly there.


Photos of the Isadora event was taken by Polly <3

All Beauty Fashion Work

Spa day with Idun, photobomb

Spa day with Idun, photobomb

I woke up today feeling very relaxed and blissful. Thank you Idun dream team for a wonderful day and congratulations to the new product range, great step!

Idun is launching a whole new product category for all genders within haircare. The new products are as always vegan, dermatology tested and the hair products are free of sulfates. However the hair products have a minor scent to it for the freshness feeling. The range consists of shampoo and conditioner for volume & care as well as for repair & care, hair mask and a leave in treatment (my wigs will love this I’m sure!). Not bad for a launching kit!

For the makeup parts I’m extra excited as you can read in my previous post and the reason for it is that is the tinted day cream Len. You can find out why in the said post from yesterday.

And for the skincare part these are the news: facial oil serum, moisturizing face mask, face scrub, lip balm and a gentle face peeling.

Wow, I wonder I hope the CEO gives my girls a raise because they’re working hard and achieving greatness with the products! I’m so happy to be able to try their products and I haven’t found a single one I don’t like yet even if not all are my tone the products as such tend to be impeccable!

Well enjoy the photobomb from yesterday and let me know if you try any of the news. I’d love to hear your thoughts on them and specially the tinted day cream!

All Beauty Daily Work

3 is the magic number!

3 is the magic number!

I’m so excited for today I woke up much earlier than I had to. I know, miracles do happen they say…

Reason for my excitement is the spa day I’ve been invited to by Idun minerals for the launch of their new products. Apart from new haircare products they’re finally(!) launching the product I’ve hinted about all summer in my blog and on Instagram, the tinted day cream which actually has my tone!!!

Their product developer Caroline gave me the honor of testing the very first batch and even though I couldn’t use that one my mother could. She’s a bit fairer in her tone than I. I gave my feedback to the lady with the magic touch and she took them right to heart and short after sent out a new batch for me to try and it was a match made in heaven! Ever since I’ve actually stopped using foundation daily and most often use the day cream with a setting powder or just as it’s. I love using it with the foundation powder from Idun as well!

I’m Helga & Helga is I!

My Idun foundation tone is Helga and as you could see on my stories the other day it’s time to buy a new one. For those wondering where you can get their full range I recommend the pharmacy in Kista, just opposite my favorite restaurant (yes it’s a restaurant because they got food and chairs!) McDonald’s. They most often have all the tones and products!

In these below unedited photos I only have the day cream on with my favorite lipstick and a brow gel. All from Idun, of course!Gotta share some photos of the awesome girl power team at Idun! Couldn’t find the photo of me & Efsane tho and I don’t think I have any photo of Gabi. Love the kissing photos of me & Cecilia haha!

Make sure to catch my insta live today at 2pm (14.00) and then again once we arrive at the spa!


Ps. If your a poc person struggling to find your perfect foundation match do dm me on Instagram and I’m more than happy to help!

Private Work

Bff or at least in book shape

Bff or at least in book shape

Did a photoshoot with my friend Thobias this summer for a book I was asked to be in. It’s about friendship and the book was released not long ago. I’d definitely say Thobias will be my friend for as long as I live!

Elin has done all the interviews for it and Rickard has taken the photos.

As you can see we did the shoot in my apartment and I must say it’s starting to look very photogenic. Done three shoots here this spring/summer alone!

I gave Thobias his copy at my birthday party, thought it be the perfect day to hand it over to him!

I really like the book and the thought behind it. It’s also very cool to have been asked and now have our friendship forever captured in a book! Who would you have done the book with if you could be in it, and why that person? I’d love to know so as always feel free to dm me on Instagram!


All Fashion Work

What I wore to LWss19

I really suck at asking people to take my photo so unfortunately these are the best ones I have for you! Not all my outfits were captured on photo so I’ll shoot them at home and show you guys sometime in a near future. I hope….

Jacket: Zara

Body & trousers: Lidl

Shoes: Diechmann

Bag: New Yorker

Shades: Hermosa sunnies

These below photos are taken by a photographer I met at the Fashions finest event. Click here to go to Will’s Instagram.

Jacket: Zara

Top: Miss Fab by Fatou George

Skirt: they suck so let’s not mention them

Shoes: New Yorker

Bag: Glitter


All Fashion Work

Fashions finest indeed!

Fashions finest indeed!

Fashions finest was started in 2010 by Deborah St Luis and is an leading event production company for fashion and entertainment in London. If you ask me it’s also a projectile for increasing diversity and launching new creative souls to the market, something they’ve mastered well throughout their years of establishment. I’ve been in contact with Deborah for many years always hoping to attend but unfortunately something always comes up if not my own fears as I’ve written about in a previous post readable by clicking here.

The fashion week shows took place in central London’s trendy Holborn area and offered both good and not so good showcasing designers. I’ll focus on the good because the world needs more of that!

My two favorite showcasing designers of Fashions finest shows SS19. However there were others with awesome designs as well, hopefully I can borrow photos from the organizer soon because it was hard to get good shots since the place was so full and no named seating arrangement.

Louisa Moody (UK)

Misora Nakamori (Japan/France)

Other memorable moments!

See more on my Instagram and Facebook page, both named @iamayshajones ofc.


All Work

Working hard or hardly working?!

Working hard or hardly working?!

It’s been a hectic time, feels like I say this ALOT, but really it has. I’ve been working on a huge event for Vänsterpartiet (the left party), recruiting a new team and finding structures to apply in my work days as well as having a son who just started trying a new medicine and got braces. I’m exhausted and even though I don’t feel it in my body my brain is a mess. Poor Samira who has to talk to me each day and listen to me making no sense and trying to catch up in our conversations.

Well the event last Saturday went great, as you can tell in my below photos!

I’m looking forward to learning more about politics because it really does shape everything in society.


All Beauty Work

Skin & cosmetics fair

Skin & cosmetics fair

I had the honor of attending the annual Skin & cosmetic fair (Hud & kosmetik mässan) this year that was held in Kista and it was incredibly fun!

I was informed by the beautiful beauty maven Elin Fagerberg about the fair and she was also the media host of the event. She gave us a tour of the fair and then helped us in the press and influencer lounge. In case I forgot to tell you Elin, you were awesome and thank you for telling me to attend!

I’m so eager to try some of the products that we got testers of but since the fair was last week I’ve all ready managed to try some…

Click on the photos if you want more info about any product or brand.

These soaps from Grevinnans rum are true artwork! I have one on my desk just to feel a bit artsy when I work.

I’m currently trying this one, click on the photo to read more about the soap.
I’m also trying new products from Rosenserien & Acasia skincare, two brands I really love!

Hey recognize us?! Will tell you more about this book soon.

Me & my husband fought over this one. He won. So he will review it properly but from the little I did get to try it I like it. A very unique product!
Daisy beauty was a media partner and also an exhibitor so we got their latest numbers and I love Arga tanten (the angry lady). But she’s not so angry more fabulous and so humble & wise!
Power women on the cover, love it!!!
News from my friends at Rosenserien, full review will be up soon!