Private Work

Bff or at least in book shape

Bff or at least in book shape

Did a photoshoot with my friend Thobias this summer for a book I was asked to be in. It’s about friendship and the book was released not long ago. I’d definitely say Thobias will be my friend for as long as I live!

Elin has done all the interviews for it and Rickard has taken the photos.

As you can see we did the shoot in my apartment and I must say it’s starting to look very photogenic. Done three shoots here this spring/summer alone!

I gave Thobias his copy at my birthday party, thought it be the perfect day to hand it over to him!

I really like the book and the thought behind it. It’s also very cool to have been asked and now have our friendship forever captured in a book! Who would you have done the book with if you could be in it, and why that person? I’d love to know so as always feel free to dm me on Instagram!


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Face boosting for magic moist & glow!

Face boosting for magic moist & glow!

Ok so I’ve been skipping my regular face care routines since beginning of summer and my face is officially unhappy with me for it. Therefor I just did a new face care routine that I’ve been doing for two weeks now and my face is finally coming back to it’s flawless self!

My goal was to cleanse my skin, reboost it with moist and glow. We tend to forget that cleansing and moist is the key to a great skincare routine and fresh look.

Here’s what I’ve been doing once a week, add lots of water and rest to the mix and it will have you looking like scmoney in a heartbeat.

Gentle peeling

As most, if not all, products from Rosenserien this peeling is ecological and based on the super plant Aloe Vera. I like the fact that it’s so gentle and soft on the skin. A perfect peeling product to start off with as it activates your skin without stressing it!

Deep cleansing clay mask

A favorite I haven’t used in a while in this clay mask from Rosenserien. It has just enough scents for me to be able to use it without feeling it’s too much. Recommend use is once per week.

The smooth sugar scrubs from L’Oréal

I’ve written about these before if I’m not mistaken. However they’re must haves in my “emergency detox” routine.

Soft peeling that soothes dry skin, softens it as well as gives the skin a magic glow! Who doesn’t want or need that?

Hydra lagoon overnight mask

“The one night product I’ll never change”, quoting myself from earlier this week on my Instagram! However this overnight mask with niacinamide, hyaluronic acid and malachite can also be used as a quick fix mask anytime of the day. The mask stimulates the skins collagen and boosts those tiny lines whilst giving your face a smoothing touch and a glow that lasts a whole day! I’ve actually stopped using night lotions and serums due to it.

Start me up sheet mask

The new sheetmask from one of my favorite skincare brands Acasia is loaded with active charcoal and retinol. One thing I love about the Acasia sheetmasks is it’s design, it makes you really feel as if you had a face lift. It both cleanses the skin, refines pores and gives an enchanted elasticity and glow!

Revolution eye gel

The bags under my eyes aren’t Chanel so they need to be gone!

The Noxi doxi rye gel is a two step gel which boost those bags and gives you back faith in humanity at once. I’d say that the brand itself and the products they produce is a statement for the environment and how we damage Mother Earth which also causes our skin to be damaged. The brand has an anti pollution skincare range with everything from face mists to lotions of various kinds. I love them, and the revolution eye gel is a favorite together with their detox makeup remover!

Let me know if you do try it and what effects it had on you.


Ps. I’ll tell you more about this baby soon

All Fashion Work

What I wore to LWss19

I really suck at asking people to take my photo so unfortunately these are the best ones I have for you! Not all my outfits were captured on photo so I’ll shoot them at home and show you guys sometime in a near future. I hope….

Jacket: Zara

Body & trousers: Lidl

Shoes: Diechmann

Bag: New Yorker

Shades: Hermosa sunnies

These below photos are taken by a photographer I met at the Fashions finest event. Click here to go to Will’s Instagram.

Jacket: Zara

Top: Miss Fab by Fatou George

Skirt: they suck so let’s not mention them

Shoes: New Yorker

Bag: Glitter


All Daily Private

The lessons of a narcissistic selfie!

The lessons of a narcissistic selfie!

I know that this will sound super shallow but bare with me, ok? Keep reading. I’ve been at my lowest low this summer. Emotionally and with my health that’s.

I realized people I care about only cared about what I could do for them and that those closest to me would think twice to leave me “high and dry” as the saying goes.

I’ve found myself in my own vomits, blood, passed out, worn out, intoxicated on alcohol and frankly just out of my senses.

Yet I was the most I’m touch with myself, my feelings and my entire being at this period too. I’ve never cared as much about me as when I totally stopped caring. Meaning, when I stopped chasing imaginary unicorns and took the horses for what they really are. Horses. No unicorns, no glits and definitely no glam! When I started killing my darlings, reorganizing and prioritizing people, things and goals in my life. All this I actually “realized” by looking closely to all my selfies from past years. It sounds a bit crazy I know but this is kind of what I learned from “studying” my selfies.

• My eyes tells it all. My mood, my state, my everything.

• Everything is better with a bit of makeup and the infamous Snapchat filter. You know which I mean!

• My lips are really dry which means I need to be better at drinking water. Hydration is key right?!

• I can’t fake a smile, not irl or even for a photo there’s just too much #realness in me.

• My selfies are better when they aren’t selfies. Because not everyone is good at taking selfies and I’m blessed with extremely good selfie photographers around me!

• Most likely a perfect selfie means I’m not doing well and that’s why I exceed in anything that can keep me occupied.

Do you think I’m reading too much into this or that I’m on to something? Feel free to tell me either in the comments or on my Instagram. I’d love to hear your take on this regardless if you agree or not!


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Let me tell you about Terri!

Let me tell you about Terri!

When I was in London I met so many cool people. With cool I don’t mean the way society looks at the word, I mean cool as in free spirits, warm-hearted kind and open people. Hey come sit with us people! One of those, a favorite was Terri!

So who is she?!

Terri is a Irish savy lady who’s energy is energizing and aura speaks volumes without her saying a word!

I’m amazed by her history of struggles turnt into strength and wisdom and I’m hoping she writes a book one day so you all can get to know her too! But until then do follow her on Instagram and enjoy these shots we spontaneously took at my favorite restaurant, McDonald’s. Yes, it’s a restaurant and the photos are as fab as a Big Mac with extra cheese!

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Mother oh mother, why is your heart so heavy?!

Mother oh mother, why is your heart so heavy?!

Let’s talk about that gold ol’ mother’s guilt trip that sooner or later hits (most) mums. Have you felt it? Has your mother? Or maybe her mother?

I’m asking because on my recent trip to London in line for a show talking to what then was total strangers that’s the one thing we instantly built a bond on. Guilt! It seems as if regardless of how much you do or give your kids, as a mother you will ALWAYS feel like you could have done or given more. Better. It’s exhausting and frankly quite depressing! No wonder why women have a hard time being mothers and not loosing their own dreams and ambitions for themselves.

And yes boo I’m very aware of father’s being able to feel the same or both being able to not loose themselves and so on. But let’s be honest for a minute, how many do you know they don’t feel like crappy parents even though they’re the best parents they can be.

Why do we feel like this?! I think it’s because society tells us when one has a child ones should be consumed by them and devote their entire being to that child. And yes having a child is a beautiful thing but must it be everything *insert thinking emoji*!

For me I’ve noticed that this infamous guilt trip has held me back as a person and that unknowingly resulted in me being bitter and unhappy with myself, my situation and life. I’m learning day by day to say fvuxk it and accepting as well as acknowledging my need to have my own life. Apart from these wonderful monsters of that I love with all my soul. To quote a woman I met when out with Joanne

I might be off with this one but I think not. What you think? Do take my poll in my stories on Instagram.


Ps. All photos except the video on top is from when my kids were itsy bitsy babies!

All Fashion Work

Fashions finest indeed!

Fashions finest indeed!

Fashions finest was started in 2010 by Deborah St Luis and is an leading event production company for fashion and entertainment in London. If you ask me it’s also a projectile for increasing diversity and launching new creative souls to the market, something they’ve mastered well throughout their years of establishment. I’ve been in contact with Deborah for many years always hoping to attend but unfortunately something always comes up if not my own fears as I’ve written about in a previous post readable by clicking here.

The fashion week shows took place in central London’s trendy Holborn area and offered both good and not so good showcasing designers. I’ll focus on the good because the world needs more of that!

My two favorite showcasing designers of Fashions finest shows SS19. However there were others with awesome designs as well, hopefully I can borrow photos from the organizer soon because it was hard to get good shots since the place was so full and no named seating arrangement.

Louisa Moody (UK)

Misora Nakamori (Japan/France)

Other memorable moments!

See more on my Instagram and Facebook page, both named @iamayshajones ofc.


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London, fashion & missed opportunities…

London, fashion & missed opportunities…

Those of you who has followed me since way back aka my day ones, knows that I used to live in London for a short while in 2004. I went there straight from collage thinking I’d become the next Naomi, as did all skinny and somewhat tall black girls at that time. I became no Naomi and not even a Tyra, however I did fall in love with London and it was a bittersweet love indeed. I went home, pregnant and stopped modeling as such. Instead I had a wonderful baby boy (he’s not so wonderful now however being the tiny teenage monster he’s!) and became who I was supposed to be. Me. In all my glory. But I’ve always wanted a way back to London’s fashion scene and God all mighty gave me plenty of them but scared as I was I always found a way to hold myself back. This summer has been all about facing inner demons and taking a good look at myself to find some type of reconciliation with myself, people of my past and present. So that I, we may welcome the beauty of the future in peace, self control, self confidence and most importantly self love.

I thank my dear friend Samira and my stronghold Ous for pushing me to go. And most of all I thank my new manager and confident qween Yasmina for making it all happen for me, listening to my fears and then ignoring them completely in full faith of my inner strength that I myself forgot I had. Without you I wouldn’t have made this personal milestone a reality and I’m so happy to have you in my ring corner!

Here’s some photos of myself because I know what y’all really wanna see and read about is the shows, the glory and the glam. Which I’ll give y’all in tomorrow’s post but if you can’t wait til then go to my Instagram where I’ll post few glimpses on my stories. Find me on @iamayshajones as per usual babes!

By the way. Do something crazy today and then tell me all about it, let’s be savage together!


Ps. My jacket is from Zara, bought on sale 1 1/2yr ago I think #gotitforcheap cos we ain’t flexing like that!

All Work

Working hard or hardly working?!

Working hard or hardly working?!

It’s been a hectic time, feels like I say this ALOT, but really it has. I’ve been working on a huge event for Vänsterpartiet (the left party), recruiting a new team and finding structures to apply in my work days as well as having a son who just started trying a new medicine and got braces. I’m exhausted and even though I don’t feel it in my body my brain is a mess. Poor Samira who has to talk to me each day and listen to me making no sense and trying to catch up in our conversations.

Well the event last Saturday went great, as you can tell in my below photos!

I’m looking forward to learning more about politics because it really does shape everything in society.


All Beauty Work

Skin & cosmetics fair

Skin & cosmetics fair

I had the honor of attending the annual Skin & cosmetic fair (Hud & kosmetik mässan) this year that was held in Kista and it was incredibly fun!

I was informed by the beautiful beauty maven Elin Fagerberg about the fair and she was also the media host of the event. She gave us a tour of the fair and then helped us in the press and influencer lounge. In case I forgot to tell you Elin, you were awesome and thank you for telling me to attend!

I’m so eager to try some of the products that we got testers of but since the fair was last week I’ve all ready managed to try some…

Click on the photos if you want more info about any product or brand.

These soaps from Grevinnans rum are true artwork! I have one on my desk just to feel a bit artsy when I work.

I’m currently trying this one, click on the photo to read more about the soap.
I’m also trying new products from Rosenserien & Acasia skincare, two brands I really love!

Hey recognize us?! Will tell you more about this book soon.

Me & my husband fought over this one. He won. So he will review it properly but from the little I did get to try it I like it. A very unique product!
Daisy beauty was a media partner and also an exhibitor so we got their latest numbers and I love Arga tanten (the angry lady). But she’s not so angry more fabulous and so humble & wise!
Power women on the cover, love it!!!
News from my friends at Rosenserien, full review will be up soon!